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3ie-LIDC Seminar: Can mass media save lives? Findings from a cluster randomised controlled trial in Burkina Faso

Wednesday, May 17, 2017 - 12:30 to 14:00
LIDC Upper Meeting Room
Dr Joanna Murray

This seminar was part of the 3ie-LIDC seminar series ‘What works in international development’. In each seminar one or two researchers present their results of impact evaluations, systematic review or methodological contribution followed by discussion and questions. The seminar is usually held on Wednesday evenings (with some exceptions), between 5.30pm and 7pm and is hosted by LIDC or one of its member colleges in central London (Bloomsbury).

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Media campaigns can potentially reach a large audience at relatively low cost, but, to our knowledge, no randomised controlled trials (RCT) have evaluated their impact on a health outcome in a low-income country. In partnership with LSHTM we evaluated the impact on all-cause post-neonatal under-five child mortality of a radio campaign addressing child health behaviours in rural Burkina Faso.


Dr Joanna Murray is the Director of Research at Development Media International (DMI), a UK based NGO that runs radio, television and mobile campaigns to change behaviours and improve lives in developing countries. Jo oversees the monitoring and evaluation of DMI’s communication campaigns, working closely with academic partners. Her background is in epidemiology and public health. Before joining DMI Jo was a researcher based in the Child Health and Neonatal Medicine units in the School of Public Health at Imperial College London, where she also completed her PhD. She has a degree in Biology from the University of York and a Masters in Modern Epidemiology from Imperial College London.